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Experiential Marketing (also known as "engagement marketing") is not a new industry, believe it or not. Nonetheless, since the 1990s, its popularity is reaching deeper into the mainstream at a rapid pace these days. So what is experiential marketing? Experiential marketing is a marketing strategy where the brand is able to create a positive connection with consumers through face-to-face interaction. Consumers usually encounter this form of marketing through interacting with a brand ambassador who is a brand cheerleader during an event (or activation, as the industry calls it). These events vary but are targeted to be where the brand’s consumers are (such as a festival, a grocery store, a concert, and so on). Nowadays, these activations have become more sophisticated, but with personality!
Here Are 3 Statistics To Consider About Experiential Marketing:
93% of consumers claim that live events have a larger influence on them than TV ads. (Forbes)
72% of customers say they share good experiences with others. (Salesforce)
80% of marketers believe live events are critical to their company’s success. (Bizzabo)
Because of these impactful statistics, experiential marketing events are generally used for brand exposure and lead generation. Whenever consumers interact with your brand, it can leave a lasting impression that affects profits. Imagine what an in-person brand activation can do for a consumer's perspective of your brand!
THE POWER OF EXPERIENTIAL MARKETING EVENTS
L.O.P.I. understands the importance of conveying a brand's message to consumers. This is why each experiential marketing event we coordinate for your brand is customized to fit the brand's personality. Our goal is to always create a positive memory for the consumer that is unique to your brand. We coordinate each activation to stand out from other cookie-cutter events we see too often. Our activation designs are flexible enough to include lead generation, social engagement interactions, event brand awareness, sale promotion, and/or to generate social media content for you to use post-event. L.O.P.I. makes sure your brand is spotlighted in a fun and on-trend way to deliver a positive experience for consumers.
Here Are A Few More Statistics To Consider:
89% of consumers are more likely to make another purchase after a positive experience. (Salesforce Research)
68% of sales and marketing teams say events are the best lead-generation activity. (Finance Online)
TOP USES FOR EXPERIENTIAL MARKETING ACTIVATIONS:
Brand exposure in the mix of consumer traffic at various events (concerts, stores, festivals, sports games, etc.)
Brand awareness to re-enforce the narrative tied to your brand.
Product launch or test new products to see how consumers may receive them.
Event promotion to help ticket sales.
Lead generation to survey consumers on their views about your brand or increase your email list for email marketing or social media ad campaigns.
"65% of consumers said live events helped them have a better understanding of a product or service, vastly surpassing digital efforts and TV advertising as methods of recognizing and learning about a brand." (Instapage)
If you would like to learn more information about how L.O.P.I. can help your brand, click here.
